Issue: Join In UK wanted to promote and encourage more people to get involved in sports volunteering and all aspects of sports at grass-root level. They required something that could become the ‘Red Nose’ of sport volunteering.
Solution: Create a pink glove which symbolises a spare hand, a spare hand that most sports clubs need. This glove would be worn esp as volunteers who would be watching the game or helping out outdoors would get cold, so it’s practical, stands out because of its bold colour and useful. This was originally done for the One Minute Briefs who set the brief in association with JoinInUK.
Cost: Fairly cheap and widely available and easy to create with minimal effort.
Environment: Natural fibres are a lot more environmentally friendly than a plastic product typically associated with sport products.