NORTHERN RAIL ELECTRIC TRAINS

northern

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As this was a northern brand appealing to northerners, I decided to use that factor in the advert as it would be effective especially through the medium of radio. There is nothing northerners hate more than southerners (not a fact but one which is regularly cited). Using this and other stereotypes, I decided to point out that a journey from London to Manchester could be quicker than Preston to Manchester by car which is outrageous as it means the southern ‘ponceys’ could in effect take over the north thus increasing the urgency that northerners need to get to Manchester quickly using a 33 minute train instead of 2 hours stuck in traffic. There are two scripts.

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